2015 Three Trends Analysis of door and window industry

【Energy world REVIEW】：Recently, a number of leading industry experts comprehensive website under "2014 Consumer furniture consumer behavior" survey data and feedback from a number of enterprises line situation, the 2015 forecast consumer behavior trends in household consumption, provide a reference for the development of all the doors of the enterprise . The doors of the future market will gradually move toward standardization, specialization direction.

In an era of information explosion, not only access to information of diverse, fast-oriented, and this big data can also be used to guide people to explore direction. For doors of businesses, using the data to discern trends of the industry, and make the appropriate adjustments and develop appropriate strategies to prepare for better development. Recently, a number of leading industry experts comprehensive website under "2014 Consumer furniture consumer behavior" survey data and feedback from a number of enterprises line situation, the 2015 forecast consumer behavior trends in household consumption, provide a reference for the development of all the doors of the enterprise .

【A trend】：Internet into the main channel for consumers to obtain product information

According to a survey data for consumer behavior habits shows that 28% (the largest proportion) consumers will choose to learn at home via the Internet information. Similarly, survey data analysis, when buying doors, 69% of consumers believe the Internet word of mouth is an important factor affecting the purchase behavior. The consumers of different ages choose Get home product information channels are also differences. After 8090 the main get home information via the Internet, but after 6070 mainly through TV advertising to understand household information. Now 8090 has gradually become a major home improvement crowd, no doubt, the Internet will gradually develop into a consumer to obtain information on the main channel of furniture.

【Trends】：Offline purchasing is still the main way consumers shop

According to the well-known home site on the "consumer purchase considerations," the survey data analysis, 36% of consumers in the consumption process, most focus on after-sales service, 25% of consumers on product workmanship and materials are extremely durable degree attention. On the one hand, consumers in online shopping, understanding of the product is limited to the pictures, you do not see, touched objects, the product quality is not assured. On the other hand, in the course of the doors if there is a problem, could not find the store timely home treatment, fearing sale imperfect. After all, unlike FMCG doors, you can always replace property, home improvement Once installed wooden door, if there is a problem, replace once again will be a huge project. Therefore, consumers would rather spend more thought to the store to complete the transaction, nor rashly online shopping.

【Three trends】：Consumers more and more attention for the originality of wooden products

At the same time in recent years, the rapid development of the domestic industry, there are also a number of shortcomings. Affect the development of the industry such as product homogeneity, original products being copied, counterfeit goods flooding the market and other issues have been not a good solution. According to the survey, 48% of consumers purchase whether home care for the original brand that no original cottage brand is more authentic, there are 35 percent of consumers do not care whether the product is original product, only value for money. A small number of consumers that do not understand the furniture, do not know what what the original cottage.

On the domestic wood industry, low barriers to entry, brand strength varies. Some R & D capability is not strong brand can only rely on copying big brand products design, operation mode, etc. to get development, the doors to the domestic market which caused some negative impact. Half of consumers pay attention to market brand of originality, coupled with the market rules of survival of the fittest, not strong enough to withstand a small brand no way industry reshuffle and restructuring, will gradually die out. Therefore, the future of the doors of the market will gradually move toward standardization, specialization direction.